On the internet, haste is the rule. Users expect speed, efficiency and immediate responses. And
if your website takes a long time to load, you can be sure: they won’t wait.
Every second of delay in loading can increase the chance of
abandonment by up to 32% . This is what recent studies on digital behavior show.
What can a slow website cause?
- Loss of qualified traffic
You invest in ads, create content, optimize SEO… and when you finally attract
visitors, they give up because the page doesn’t load quickly. It’s a waste of
opportunity — and money. - Drop in conversions
If the website takes a long time to load, visitors tend to abandon their cart, leave the
form or close the tab before taking any action.
Result: fewer sales, fewer leads, fewer results. - Negative impact on Google
Loading speed is a ranking factor. Slow websites have less
chance of appearing among the first results. - Poor User Experience (UX)
Nobody likes to wait. And if navigation is clunky or slow, your
brand perception is automatically damaged. - Loss of credibility
A slow website gives the impression of being outdated and unprofessional — which
can even affect trust in your product or service.
How to improve your website speed?
- Optimize images and videos
- Use cache plugins
- Avoid excess unnecessary scripts and plugins
- Choose a good hosting
- Enable on-demand loading (lazy load)
- Use a CDN (Content Delivery Network)
💡 Remember: you only have one chance to make a good first impression. And
it starts in the first few seconds of loading. Talk to our team and
find out how we can help you.
